Campaign Gold Award Winner 'Campaign of the year'
Campaign Award Winner 'Total communications'
Campaign Award Winner 'Best grocery campaign'
Creative Review Annual of the Year Award
Most Contagious 2009
FAB Award Winner
Best Integrated GRAMIA Award Winner
Best Online GRAMIA Award Winner
FAM Effectiveness Award Winner
A year ago Walkers asked crisp fans all over the UK to suggest new flavours. And they did. The first part of the campaign recieved 2.3 million hits and over 1 million suggestions . We now needed to get the public to decide which of the six finalists should stay on the shelf forever.
To help them decide we created a campaign that includes seven TV ads, a campaign website, lots of press and online advertising along with on-pack and POS promotions. First up is the campaign film, then come the ads and website...
Over the 12 months of the campaign there were hundreds of pieces of publicity - we even had paparazzi showing up to the filming of the ads. However, my favourite pieces are these:
First up, Charlie Broooker on The Guardian and via his Twitter feed.
Read The Guardian article here.
Second, the British institution that is Johnny Fartpants in Viz.
It don't get better than that.
0 comments:
Post a Comment