Walkers - Raining Ten

Cannes Lion - Bronze Award

The Weather Girls meet Footloose. Walkers fans with pack codes can visit a campaign site and guess where they think it will rain next. Guess right and they win a tenner.

The campaign includes a TV spot, online advertising, a microsite, regular social network updates and a piece of DM for the winners from Gary Lineker himself.

Along with me and Alex, credit for the campaign also goes to Matt and Simon Welch.