To promote a new interactive whale exhibit at Chicago's Field Museum we created two radio campaigns, a print campaign and a whale bus experiential, digital, mobile thing...
To start, here's the 'Talk' radio campaign we created to work alongside a print campaign created by Kevin Goff and Brian Fink.
And here's an integrated 'Stories' campaign including print, radio and experiential digital bus.
To make the bus more than just a travelling poster we added a little interactivity... Chicagoans were asked to go whale watching and snap a picture of the bus, then upload it to The Field's Facebook page for the chance to win tickets to the exhibition.
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