Curlybun...

McDonald's - Big Mac

2012-01-12T18:25:00.000Z

The Big Mac. It's the most famous sandwich in the world. And that's exactly the idea behind our first big campaign for McDonald's.

Alex and I co-created and then creatively directed the campaign with the help of Bill Cimino and Tim Souers. Tim Nichols takes credit for the final TV and radio spots, while we made the digital work with the help of Deb Pahl, Chris Gedris and Jaclyn Shelton.

Online we produced a interactive video site that gave fans the chance to party with the Big Mac. The site was supported by a series of online and mobile ads along with a teaser campaign on Facebook.

The Field Museum - Chocolate

2011-12-14T20:03:00.001Z

Lürzer's Archive award

The Field Museum's latest exhibition is celebrating chocolate. We created a print and outdoor campaign aimed at making Chicagoans think again about the delicious brown stuff.

The Field Museum - Whales

2011-09-08T17:48:00.000+01:00

Communication Arts Annual award

To promote a new interactive whale exhibit at Chicago's Field Museum we created two radio campaigns, a print campaign and a whale bus experiential, digital, mobile thingy...

To start, here's the 'Talk' radio campaign we created to work alongside a print campaign created by Kevin Goff and Brian Fink.

And here's an integrated 'Stories' campaign including print, radio and experiential digital bus.

To make the bus more than just a travelling poster we added some interactivity. We asked Chicagoans to go whale watching and snap a picture of the bus. Then upload it to The Field Museum's Facebook page for the chance to win tickets to the exhibition.

Walkers - Raining Ten

2010-10-04T15:10:00.046+01:00

Cannes Lion - Bronze Award

The Weather Girls meet Footloose. Walkers fans with pack codes can visit a campaign site and guess where they think it will rain next. Guess right and they win a tenner.

The campaign includes a TV spot, online advertising, a microsite, regular social network updates and a piece of DM for the winners from Gary Lineker himself.

Along with me and Alex, credit for the campaign also goes to Matt and Simon Welch.

Creative Review

2010-04-23T12:35:00.018+01:00

Creative Agency of the Year

The CR 2010 annual was released yesterday and I'm proud to say AMV was voted Creative Agency of the Year. And to make things even better special mention was given to mine and Alex's Walkers Do Us a Flavour and Doritos Dodgeball work.

Doritos - Dodgeball

2009-08-20T11:13:00.058+01:00

Webby Award Winner

Webby Award Nomination

Clios Shortlist

Creative Review Annual of the Year Award

FWA Site of the Day

GRAMIA Diamond Award Winner

IAB Creative Showcase Runner-Up

After what seems like months here’s the final rundown of mine and Alex’s Doritos Dodgeball campaign.

First up, and especially good for those with a short attention span, here’s the wrap-up video…

But for those of you who want more, here are the details…

After building the machines in

Italy

we released an online video and the cannon schematics to build excitement among the maddening hordes of Facebook and Bebo.

We also teamed up with Bebo's flagship show B-Box to promote our Dodgeball Challenge. Three separate episodes of this magazine style show each received around 4m viewings.

This testing video wasn't part of the campaign, but I do love it.

Then on 1 May our Doritos Dodgeball site went live.

The live game has finished but you can still check it out here.

Throughout it all we kept Facebook and Bebo up to date with all the Dodgeball news.

By the end of May we’d found our champions – The Leeds Hawkeyes. So off we went to Las Vegas for a World Championship showdown with The San Diego Crossfire.

Frankly, our boys got whipped... Not that they seemed to mind.

Oh, and of course throughout it all we were offering the public the chance to win trips to Vegas for the big match.

So that’s it. A great campaign to have devised and been part of. Luckily most other people thought so too. Even Claire Beale, editor of Campaign.

Walkers - Gary's Great Trips

2009-06-02T08:59:00.061+01:00

Runner Up - TNS Most effective ad of the year

For Gary's Great Trips we made a TVC, some radio spots, loads of online advertising, and a brand new micro site. Best of all though, we made a Sat Nav programme for TomToms and the like.

Take a look at the online ads here.

Or get Gary in your car here.

Walkers - Do us a Flavour

2009-02-12T11:21:00.065Z

Campaign Gold Award Winner 'Campaign of the year'

Campaign Award Winner 'Total communications'

Campaign Award Winner 'Best grocery campaign'

Creative Review Annual of the Year Award

Most Contagious 2009

FAB Award Winner

Best Integrated GRAMIA Award Winner

Best Online GRAMIA Award Winner

FAM Effectiveness Award Winner

A year ago Walkers asked crisp fans all over the UK to suggest new flavours. And they did. The first part of the campaign recieved 2.3 million hits and over 1 million suggestions . We now needed to get the public to decide which of the six finalists should stay on the shelf forever.

To help them decide we created a campaign that includes seven TV ads, a campaign website, lots of press and online advertising along with on-pack and POS promotions. First up is the campaign film, then come the ads and website...

Over the 12 months of the campaign there were hundreds of pieces of publicity - we even had paparazzi showing up to the filming of the ads. However, my favourite pieces are these:

First up, Charlie Broooker on The Guardian and via his Twitter feed.

Read The Guardian article here.

Second, the British institution that is Johnny Fartpants in Viz.

It don't get better than that.

Vodafone - Coin Dominoes

2008-07-15T16:18:00.013+01:00

One Show Merit Award

Cannes Cyber Lion Shortlist

Campaign Digital Award Winner
Here's a video Alex and I made for the Big Idea campaign. Ten thousand £1 coins falling like dominoes. At last count we'd had around 10 million hits.

Good Morning America and Sky One's The Big Idea thought it was good enough to be shown primetime on the telly...

And Campaign liked it...

While Marketing and Zoo throught it was one of the best virals of the year

And here's how we did it...

Lynx - Blow

2008-07-15T15:58:00.017+01:00

Campaign Digital Ad of the Year

Campaign Digital Award Winner Golden Award of Montreux
Campaign Direct Finalist

One Show Merit Award

Cannes Cyber Lions Shortlist

Creative Review Annual of the Year

Blow gives users the chance to control the action on screen via a set of headphones or a microphone, and the strength of their lungs.

The press seemed to like it.

Barclays - Win a contract

2008-07-15T15:37:00.014+01:00

IMAA Winner

Microsoft Creative Showcase Award Winner

IAB Creative Showcase Runner Up

Featuring tubby gagmeister Rory McGrath, this site, online advertising, email and interactive TV campaign sought to boost the amount of times Barclays used their debit cards.

The online work ran in conjunction with TV and press, which were created by BBH.

Take a look at the ads and 'Press Red' demo:
The Sun
Crowd
iTV demo

And here's a taster of the emails

Peter Souter gave a very complimentary Private View

Lynx - Letters

2008-02-20T09:02:00.004Z

Campaign Digital Award Winner

Part of a successful integrated campaign – this festive idea went viral within hours of launch.

Prepubescent teenagers around the world got hot, and no doubt sticky, sending messages to their mates all spelt out by the tremendously flexible Lynx letters girls.

Vodafone - Mayfly

2008-02-19T21:39:00.003Z

Creative Review Annual of the Year Award

An extension of BBH’s outstanding Mayfly TV ad, this project was one of Vodafone’s earliest forays into the online world.

Users were given the chance to leave messages about how they make the most of now.